Advertising and Beauty Product Advertisements Essay

This study examined beauty advertisements in local English magazines from a Critical Discourse Analysis perspective. This study mainly focused on the use of language in beauty advertisements and strategies employed by advertisers to manipulate and influence their customers. The analysis is based on Fairclough’s three-dimensional framework. It demonstrates how the ideology of ‘beauty’ is produced and reproduced through advertisements in popular local women’s magazines. A qualitative research was conducted on beauty product advertisements in two popular local women’s magazines, Cleo and Women’s Weekly. The findings indicated that advertisers used various strategies to manipulate women. The advertisements promote an idealised lifestyle and manipulate readers to a certain extent into believing whatever that is advertised is indeed true. This study revealed how the ideology of beauty is constructed and reconstructed through magazines by stereotyping how beauty products are synonymous with a better life. Advertising language is used to control people’s minds. Thus people in power (advertisers) use language as a means to exercise control over others. Keywords: CDA, advertisements, power, manipulate 1. Introduction The stiff competition in attracting potential customers has forced advertisers to employ vigorous advertising strategies techniques such as, construct a problem that can only be solved by using their products. Similarly, beauty product companies advertise their products to convince women. Magazines are a good example of a powerful media which regularly reach a vast number of women. The local English Language magazines are constantly flooded with beauty product advertisements. Some of them provide quite a lot of information such as, the background of the product, its effectiveness, feedback or testimonies by celebrity’s or women who have used the product, price, and so on whereas some are rather short and condensed. These advertisements tend to manipulate readers to a certain extent into believing whatever that is advertised is indeed true. The major stakeholders in advertising are the manufacturers, consumers and advertising agencies. Advertisements reach out to consumers through various media such as internet, radio, television, magazines and newspapers. In order to ensure that advertisements are able to reach the target group, advertisers need to select the right medium. For instance, if the target group is the generation Y group, then internet would be the best source as many young people today go online when purchasing products be it clothes, gadgets, books and so on. As print media such as magazines can reach both young and old alike, advertisers or manufacturers of products take opportunity to promote their product through this media. Visuals and language in the advertisements play a pertinent role to attract women. The next section will discuss on the role of language in advertising. Cook (2001) points out that advertisements inform, persuade, remind, influence and perhaps change opinions, emotions and attitudes. In other words, his contention is that advertisements do not only sell products but change society and make people buy things they do not want or need. He also feels that advertisements do give warnings or information to people. Hence, advertisements can help create awareness, construct identities and attitude. There are many advertisements in women’s magazines that advertise beauty products influencing women and 61 www. ccsenet. org/ass Asian Social Science Vol. 9, No.3; 2013 beauty has become an absolute religious imperative for women, thus pressuring them to do their best to hold their beauty (Baudrillard, 2005). The â€Å"ideal† women is stereotyped through visual and textual aspects of the advertisements. Advertisers use visual and linguistic means to persuade their audience. It is argued that â€Å"advertising is the most influential institution of socialisation in modern society† (Jhally, 1995). This scenario has brought into perspective on how people who are in control of advertisements manage to exercise their power and at the same time manipulate women’s beliefs. Lau and Zuraidah (2010) perceived that advertising has been subtly distorting reality and manipulating consumers to make them buy a way of life as well as goods. Thus studies on advertisements in women’s magazines would be of great relevance to advertisers. In order to know how advertisers influence women, it is necessary first to understand what advertising is all about. Advertisements are important but not many studies have been conducted in the local context from a CDA perspective. Thus there is indeed a need for studies to investigate the use of language and other semiotic modalities in beauty product advertisements. The findings of such research efforts can contribute further to the field of advertising as well as language and society. This study will address the following research questions: 1) What are the linguistic features used in beauty product advertisements? 2) What are the discursive techniques employed in beauty product advertisements to manipulate women? 2. Methodology & Theoretical Framework The theoretical framework employed in this study is Critical Discourse Analysis framework (2001). Advertisements are seen as media discourse as they involve language and social processes. Hence this framework is used to show the link between the nature of social practice and the properties of language â€Å"texts†. A qualitative design was adopted for this study. A qualitative study was appropriate in this study which seeks to investigate how discourse in advertisements involves people’s construction of meanings. Beauty product advertisements in English Language local magazines were analysed. Hence for a descriptive analysis, a qualitative analysis is more appropriate rather than a quantitative analysis. Purposive sampling was done as the study was to investigate only on beauty product advertisements where not many studies have been conducted namely lipstick, mascara and eye cream. Data was collected from two local women’s magazine, Cleo and Women’s Weekly from six issues consecutively from January to June 2012. Every advertisement on eye cream, lipstick and mascara from these magazines was retrieved and analysed. The data analysis is based on Fairclough’s Critical Discourse Analysis framework (2001). Hence this framework is used to show the link between the nature of social practice and the properties of language â€Å"texts†. His three-dimensional framework includes a conception of discourse as text (micro level), discourse practice (meso level) and sociocultural practice (macro level). Its aim is to explore the relationships among language, ideology and power and to find out how advertisers persuade the women to buy their products. Thus, this study focused on analysing the linguistic features of beauty product advertisements in women’s magazines in Malaysia and highlights how the use of language tends to manipulate women beliefs based on the content of the advertisements. Figure 1. Fairclough’s three-dimensional model, 2001 62 www. ccsenet. org/ass Asian Social Science Vol. 9, No. 3; 2013 3. Results and Discussions The analysis is presented at the textual (micro), discursive practice (meso) and social practice (macro) level based on Fairclough’s (2001) CDA framework. 3. 1 Textual Analysis The textual analysis relates to research question 1 on the linguistic features in the advertisements analysed. At this level of analysis the linguistic features such as vocabulary, syntax and rhetorical devices employed in advertisements are discussed. In the study there was a great use of direct address in the advertisements for both ideological and practical reasons. The use of the second-person personal and possessive pronouns such as ‘you’ and ‘yours’ seek to address the readers directly and personally. When people are addresses individually rather than as part of mass audience it is considered highly valued. This handling of people on an individual basis is referred as ‘synthetic personalization’ (Fairclough, 1989:62). Based on the total fifty eight beauty products advertisements analysed, twenty had used direct address. Examples are as shown below: ?

McNally Andre’s Mother

Even coming from a Catholic background, Terrence McNally, a gay playwright, never felt that being a homosexual was wrong. He quotes, â€Å"It seemed very natural to me. I think something as natural as sexual attraction is not to be fought.† He goes on to say that he defined God on his own terms and that the one message he got from being in Catholic school was that we are all created equally in God’s image, therefore, he was going to be okay (Shulman). In 1988, McNally became one of the first writers to confront homosexuality in his short play titled Andre's Mother.Later, in 1997, he wrote â€Å"Corpus Christi,† which altered the story of Jesus Christ in a gay setting. This created controversy among the conservative, religious crowd but he did not give up there (Fulton). He went on to make a lasting impact on the lives of some people, making his plays become successful and highly populated in attendance. McNally treats the play Andre’s Mother in a shockingl y ordinary manner in order to normalize the subject of homosexuality given the time period in which it was written. Andre’s Mother is a short play portraying the hardships that come with suffering from the death of a loved one.Most people are familiar with the 5 stage process of dealing with a death—denial, anger, bargaining, depression, and acceptance (Axelrod). This process takes place no matter whom it was that died, whether it be a family member, friend, mutual friend, or significant other. Small details such as age, race, or sexual orientation would not affect the progression because it is a universal process. In this short play, Andre, who recently passed, was gay, and Cal, Andre’s lover, must cope with this major loss. McNally chooses to deal with homosexuality in the circumstance of a death because it is a relatable feeling of numbness.Both Arthur and Penny seemingly have very little to do with the play. However, they actually play essential roles in McN ally’s representation of his personal view on homosexuality. Arthur and Penny both come from Cal’s side of the relationship, Arthur being Cal’s father and Penny his sister. Both relatives know about Cal’s relationship and are exceptionally accepting. McNally intentionally puts them into the play for that reason. He shows that regardless of the time period that this play was written in, there are still going to be understanding people. â€Å"In my clumsy way, I'm trying to say how much I liked Andre. And how much he helped me to know my own boy.Cal was  always two hands full but Andre and I could talk about anything under the sun. My wife was very fond of him, too† (McNally 967). This is Arthur voicing his internal thoughts. It adds a lot to the play by showing that Cal’s father not only accepts his son’s relationship, but is also happy for him that he can be happy truly being himself. Penny likewise makes it obvious that she accepts her brother’s relationship when she says, â€Å"God forgive me for wishing you were straight every time I laid eyes on you. But if any man was going to have you, I'm glad it was my brother!† (McNally 968).She is surely expressing her approval of Andre but more importantly, McNally added this line in for a bit of comic relief. Homosexuality is a controversial topic, but by putting this in there, McNally is trying to make light of the issue by making a joke. Andre’s Mother was written in the 1900’s, a time when homosexuality was still a disgrace to many people. The fact that McNally chose to address Andre and Cal’s relationship was a questionable and unpopular thought at first. Especially since he went into such major detail with it, having Cal speak to Andre’s mother about how important Andre was to him.Since this play was intended for a big audience, it confirms that McNally was trying to spread his perspective on homosexuality. Him being g ay, gives him emotional ties to the subject matter that he intends and wishes to extend to the general population of people. Although the play deals with AIDS, a commonly associated disease with gay people, the main theme of the play has nothing to do with AIDS. In fact it has everything to do with the acceptance of a person and the happiness that comes with realizing that the person is not afraid of being who he/she is. Andre’s mother was never give a name throughout the play. McNally purposefully did so to emphasize her feelings toward the death of her son.Andre never told his mother about Cal out of fear that he would not be accepted by her. The end of the play shows that Andre’s mother comes to a realization that being gay doesn’t change anything about a person. This helps McNally’s point that a gay person is still a person, and more importantly, a vulnerable person who doesn’t deserve what they have to go through because they cannot change who they are. Due to the nature of McNally’s past and the manner in which Andre’s Mother was written, it is clear that he is attempting to ignore the wide spread controversy that is associated with the theme of homosexuality. He does this by taking a risk and performing a play that it is not socially acceptable to do so.It shows a lot about McNally’s character because he is not afraid to be different and promote something that could potentially cause him to lose many viewers. And he did an extraordinary job in doing so because he became a very successful playwright and was even praised for his bravery (â€Å"Terrence McNally†). By recognizing McNally’s character choice and the fact that this was written in the late 1900’s when homosexuality was not viewed as acceptable, it is tangible to say that McNally was trying to normalize the subject of homosexuality in his play, Andre’s Mother.

Multicultaralism Essay Example | Topics and Well Written Essays - 1250 words

Multicultaralism - Essay Example The various literary works analyzed in the later sections of this essay discusses the socio-political concept of multiculturalism as described by Samuel Selvon in The Lonely Londoners, and Hanif Kureishi in The Rainbow Sign and The Beautiful Launderette. This substantiates the fact that individuals from multicultural backgrounds, including the author himself, desperately crave for secure roots that secures them a place, a notion or a cultural identity of their own. The author’s narratives which take him back to a country of his origin is an attempt to forge a relationship with a land although alien to him secures him a root of his cultural origins thus giving him a sense of belonging and identity which is somehow lost in the multicultural milieu of his migrant country. The book ‘The Lonely Londoners’ by Sam Selvon, is based on the lives and journey of colored immigrants who migrated to the British Isles from West Indies in search of wealth and prosperity. It goes on to describe how the various characters in the story were exposed to racist remarks and discriminatory behavior at the hands of the locals. The story is told in creolized English to give an immigrant flavor to it. The apparent references to the color of these migrants who belong to a host of countries including Jamaica, Nigeria, and Trinidad suggest the discrimination of people belonging alien origins whereby the ‘blacks’ were often paid lower wages on account of their color – an obvious form of racial discrimination.... a relationship with a land although alien to him, secures him a root of his cultural origins thus giving him a sense of belonging and identity which is somehow lost in the multicultural milieu of his migrant country. The Lonely Londoners The book 'The Lonely Londoners' by Sam Selvon, is based on the lives and journey of colored immigrants who migrated to British Isles from West Indies in search of wealth and prosperity. It goes on to describe how the various characters in the story were exposed to racist remarks and discriminatory behavior at the hands of the locals. The story is told in creolised English to give an immigrant flavor to it. The apparent references to the color of these migrants who belong to a host of countries including Jamaica, Nigeria and Trinidad suggest the discrimination of people belonging alien origins whereby the 'blacks' were often paid lower wages on account of their color - an obvious form of racial discrimination. This issue is addressed by one of the characters Gallahad who has been looking for employment in the land and voices his beliefs: "Why the hell you can't be blue, or red or green, if you can't be white' You know is you that cause a lot of misery in the world. Is not me, you know, is you! I ain't do anything to infuriate the people and them, is you! Look at you, you so black and innocent, and this time you causing misery all over the world (Elizabeth, 2002, Pp.156)" The Rainbow Sign In the essay, The Rainbow Sign, the author Hanif Kureishi, describes the pain of a migrant and his view of the world which is blurred, confused and hybrid, and, rarely pure and complete. It describes the loss of being detached from one's roots and the feeling of being tucked away in an alien land but at the same time describing the joys of living

Rebort asimant Research Paper Example | Topics and Well Written Essays - 1500 words

Rebort asimant - Research Paper Example The aim of the experiment is to understand the operation and performance of the jet engine. This experiment also focuses on the application of the thermodynamic equations in the application of engines. The experiment, also tries to investigate on variation of power, efficiency and torque with the speed of the shaft The jet engine, which is a form of internal combustion engine, gains energy from the combustion of fuel and air which produces mechanical power. However, most energy is get wasted inform of heat. This makes the engines to have large radiators. The power of the engine; energy present in the combustion chamber is converted into useful power; output. The remaining energy gets out inform of thermal loses. Inherently, free power turbines do not drive the compressor while the fixed power turbines do drive the compressor. The free type is used in civilian military due to its power torque. Power output of a jet engine is referred as break power and is measured with a break dynamometer. The jet engine in this report is dry-friction break dynamometer. Dynamometer places the load onto the engine and a corresponding torque is recorded. on the other hand, indicated power Pi describes the power that is released from the combustion chamber by the burning fuel. Generally, break power is less than indicated power since the allowance on the indicated power is for overcoming the friction in the engine. Thermal- which is represented as hp engine output is the total work done by the engine, while the hp value of the fuel consumed give heat added to the air system. Factor that affect thermal efficiency include the inlet temperature of the turbine, the compression ratio and the efficiencies for both the compressor and turbine. For a normal jet engine, the range of the thermal efficiency is 45%-50%, turbine temperatures of 2,500 to 3,000

Personal development plan Coursework Example | Topics and Well Written Essays - 1500 words

Personal development plan - Coursework Example ked at (Huta Hegerfeld Environmental Works ltd) in the administration and human resources office as an administrator responsible for the company relationship and employment registration including visa requirements for non- Saudi employments. And recorded at the General Organization for Social Insurance and the Labour Office of Kingdom of Saudi Arabia between (01-04-2005 to 31-12-2009). I worked as a volunteer at the Ministry of Islamic Affairs, Endowments Dawas and Guidance related to the seaport for 4 Seasons of Hajj where I worked as a data entry clerk and did classification of the ships coming from abroad and pilgrims who came to perform the Hajj (2004-2008). Over the years, working with others in doing assignments, I have gained the ability to realize that team work leads to better results than individual work as long as all minds are set towards a common goal. My interest is in Law and politics. I admire the political scene of the western culture and I would like to integrate that with my traditional and religious belief to aid my country in progressing ahead, economically and politically. I want to start my own Law firm and be able to help the innocent from false imprisonment. This will also enable me to prove my worth and to develop both in terms of business and also in mentoring other young Lawyers who do not have the proper platform to practice Law. I would also like to work on my charisma, confidence, and assertiveness. This is especially important since to be able to lead, one must not only possess management skills but leadership skills as well. Socially, my perfectionist attributes affect my relationship with others and therefore I intend on developing into an easy going person. However, I cannot totally change my admiration for neat and smart work, I can only be more admissive to the fact that human is to error, and that not everyone is perfect. After all, some errors can be corrected or at the least minimized. I am planning on furthering my

A comparison of the US investor visa and the Canadian investor visa Research Paper

A comparison of the US investor visa and the Canadian investor visa - Research Paper Example The intention of this study is immigration as the act of people belonging to various countries passing or coming into another country to stay there permanently. All around the world, most immigrants have to obtain a visa for their movement from one place to another. All countries of the world have their own demarcated boundaries. No outside person can enter a country without a legal document certifying the entry, i.e. a visa against that countries immigration act. Thus a visa is a legal seal or a documented permission to enter a country. Mostly it is a stamp in the passport of the applicant. The visa gives details about the background of the person, so as to avoid conflict, terrorism or any problems from any dangerous persons and also helps to keep a count on the number of people entering a country. In this paper we lay special focus on the differences in the two visas and their impact, with a special emphasis on Chinese immigration to the US and Canada. From the huge number of migra ting people every year to the US and Canada, a major number of them are Asians, mainly from China and India. The huge number of investor visas issued to Chinese immigrants has been increasing over the years and has been attributed to their wealth. From times immortal, many people from around the world have immigrated to the US for a better standard of living and the ‘American Dream’. However, as immigrants faced struggles in the new land to build their future, the natives complained of lost jobs and distorted cultures. Previously the policies for immigrants in the US were very liberal, but later on complex laws were devised to check the quality of the immigrants (Anderson, 2010, p. 1). Access to high skilled immigrants was of utmost importance for fostering competition within the US companies in the global market. New rules do not allow foreign talented individuals to stay in the US for a long time. This rule in particular encouraged companies to seek talent outside the country in the form of outsourcing. Many companies had also built setups in neighboring countries like Canada because of the high level of restrictions in the US (Anderson, 2010, p. 119). Investor visas were created to encourage foreign investors to put in money in a significant manner in the economy of the host country, in exchange for permanent residency, Green card in case of the US and Maple card in case of Canada, so that it may result in overall job creation in the host country. Both the USA and Canada have introduced investor or entrepreneur visas to encourage foreign entrepreneurs to settle in their countries and provide work to people there.

Case Analyses Assignment Example | Topics and Well Written Essays - 1250 words

Case Analyses - Assignment Example How provides more product features to the products that his customers uses such as logos on the mat at the entrance of the doors with other relevant writings. The main service he is entitled to is the cleaning and maintaining the quality of the fabrics he is brought from the customers and on such additional benefits, the customer will expect to pay for benefits that satisfy needs, but nothing more. Other customer value addition mechanisms include the mat’s cleanliness, timeliness, and service delivery as well as StatePride’s response to requests for additional mats or replacement of dirty mats in an emergency which the customer values largely. Office functions such as invoicing and flexibility in regard to the responsibilities that the customer is entitled to comes as a whole package with the company. The employees are also expected to include other value additions such as attitude and helpfulness of the laundry’s customer service representatives as well as the clarity of communications between these people and the customer. Currently StatePride has placed its emphasis not on the total costs that are incurred by the customer but on the value of the long-term relationship. Such costs may include the square footage within the customers’ facility required for uniform lockers. Other associated costs normal business functions such as personnel time needed to check-in product and account for returns, accounting department time to process invoices, or workers’ time to fill out repair tags as this is handles by the firm in remitting its services. All potential and the current customers need to be alerted that StatePride seeks to drive down the total costs over the long term and hence increasing its core clientele. The pricing of the firm is reduced considerably as it does not incorporate the various loss and abuse charges, wastewater surcharges, name and emblem charges, or setup charges which have an adverse

Pproperty investment Essay Example | Topics and Well Written Essays - 2500 words

Pproperty investment - Essay Example In the past three years, as compared to the previous three years, Property Unit Trust (PUTs) which is a pooled property fund in UK had raised more than ? 7.7 billion of new investment, which is more than six times of the net investments received. In the year 2006 alone, property funds have received ? 3.6 billion into property funds. (Bottle & Key 2007). Thus, indirect investment in UK is gaining momentum and this research essay researches into various features of the same in detail. Analysis of indirect investments in real estates in UK â€Å"Real Estate Investment Trust (REIT)† Sampson (2010, p 50) states that â€Å"Real Estate Investment Trust â€Å"surprisingly established very late in certain markets like UK. It took nearly five decades to introduce REITs in UK after it was introduced 1960 in US market. The fundamental concept of a REIT is spotless as investors are expected to invest in an investment vehicle and then later, fund will go for shopping and invest in various top notched prime properties. Thus, a participating interest in a portfolio of tangible assets by an investor is mirrored by a share owned in REITs. Madlem & Sykes (2000, p 284) argue that REITs are trusts or publicly traded companies that coalesce the investments of many investors for the purchase, development and administration of commercial real estate. A REIT is like a mutual fund which is meant for real estate investment only. Investors are benefited from the professionally diversified, managed portfolios and REITs shares are traded on national stock exchanges. RIETs have surfaced as a significant financial intermediary and still in the developing process in the field of domestic capital markets of UK. Due to high dividend yields in RIETs sector, investors are more attracted, which is higher than those offered by government securities. Madlem & Sykes (2000, p 284) are of the opinion that REITs are always a preferred investment destination to investors as it offers higher yield s and also since real estate’s have customarily been a good performer even during inflationary phases. Real estate companies, which see this as a passionate source of low-cost capital that could be made in the capital markets and later could reap huge capital appreciation due to increase in prices of properties. Thus, this has resulted in rapid growth on the part of real estate companies, and investors enjoyed a record-breaking growth rate in the REITs. Block (2006, p 8) stresses that REITs have offered individual investors all over UK with a mean to purchase shopping malls, skyscrapers, apartment buildings, hotel and any variety of commercial real estate one can imagine of. REITs offer the predictable and steady cash flow from the leases of real estates, but with advantages of liquidity of a common stock. As part of their ongoing real estate business, REITs usually offer access to capital, which can be employed to purchase additional properties. Madlem & Sykes (2000, p284) a rgues that an investment in real estate has been always regarded as a solid investment. However, like all other assets, it travels in cycles. Due to the global economic crisis in 2007, the commercial real estate around the globe including UK witnessed serious setbacks. As a result, new construction activities have come to stand still. This

Personal and Profesional Development Essay Example | Topics and Well Written Essays - 500 words

Personal and Profesional Development - Essay Example Research has always been key in my learning journey. I use all means at my disposal to research about any subject of concern that might impact on my career. The internet has always been invaluable. I gather all necessary information about almost any learning need I intend to meet. My selling skills techniques were bolstered by thorough research on the relevant issue. Various renowned newspapers are online thus I get to acquaint myself with information that will give me valuable knowledge in my field of career. Also, I read good books. Most of them contain information relevant to my career and wholeness of life in general. People are great source of information. I listen to people and their grievances or happiness with a particular product or service. This gives me insight on the consumer behavior and how they can be well addressed and over time I get to know the general trend with time. I have found this useful since many changes occur within a span of few years and old techniques ce ase to apply. Technology is always evolving at a surprising speed. Since the advent of Twitter and Facebook among other social websites, learning has been made simpler. I always ensure I follow or like all relevant companies, individuals and any useful party. This way I am able to keep up to date with advancements, the conditions of the global and local market and most importantly learn from industry giants and individuals who are specialists and experts in the field. It takes discipline to conform to only useful information and communication in the entertainment laden segment of the internet catering to social media. Reading technology related information magazines and newspapers helps in coping up with technology based acumen. Another useful self-learning technique that has proved indispensable is the power of networking. It dawned to me from an early time that building networks and using any chance to talk and share ideas with

Case study (Public relations) Essay Example | Topics and Well Written Essays - 1000 words

Case study (Public relations) - Essay Example Farmers consider blocking drillers from entering their farms; however, this is not easy since the company may sue them. Particularly, the farmers worry that the extraction will considerably affect sustainable farming. For instance, Mr. Back indicates that the practice would compromise his organic farming and force him to adopt chemical farming. Therefore, Mr. Back does not find the idea rational; hence, he is ready to engage in violent actions. Additionally, a concern arises that the procedure ought to weaken the aquifers. Phillip Jays, a landowner at Dulacca vows that he can never let the extractors into their land unless he is hugely compensated. Notably, he is surprised that the world has failed to learn from the earlier 10-year drought and wants to create another. Chinchilla, a farmer at Dane clarifies the issues associated with the case when he observes that there is no option besides confronting the practice based on unwarranted consequences. Chinchilla proposes an ideal solution to the case when he accounts that the companies can collaborate with farmers in promoting sustainable exploitation; however, engaging in dictatorial operations will not work for the company. In the case, the farmers occupy the position of the primary stakeholders since they present the most affected group. The extraction is threatening farmers’ activities since it has the potential of lowering the productivity of their farms (Poonia, 2010). Secondary stakeholders in the case include the bodies involved in the environment conservation particularly the Basin Sustainability Alliance (BSA) and the Friends of the Earth. The extraction activities contravene the interest of these environment organizations. The need of addressing the matter on the ground is apparent. Differences presented by the parties undermine the company’s activities. This plan aims at responding to the issues raised in the case by availing the

The role of Crooks and accounting for his hopelessness Essay Example for Free

The role of Crooks and accounting for his hopelessness Essay John Steinbeck was born in Salinas, California in 1902. His father worked for the local government in Monterey County, and his mother was a schoolteacher. His most famous books were written in the 1930s and 1940s, and are set in California. John Steinbeck wrote the novel Of Mice and Men in 1936, around the time of mass unemployment such as America and Europe had not experienced before. At the time Steinbeck was a young man, he wanted to write about the difficulties millions of Americans like himself were being faced with. There was a boom time in 1920s America, and there was work to do and fortunes to be made but in the 1930s came a time of unemployment and poverty. Black people suffered a great deal worse than white people in the Depression. In large numbers they left the southern states, hoping to find work in the north. When they got there they realised there was no work there either and racism was just as common. In the novel set in South California, we are introduced to the only black man on the ranch and through this man Steinbeck aims to portray the relationships between black and whites in America. Crooks is named because of his crooked spine. Steinbeck develops the character of Crooks, the black stable buck in the fourth chapter, describing him as a, proud, aloof man. He kept his distance and demanded that other people kept theirs. Crooks as we see is bitter, angry and frustrated by the hopelessness of a black man in a racist culture. Crooks is constantly reminded he is inferior to white and, out of pride, he refuses to take part in their future dream. Crooks is made to live in a separate place to the other ranch workers, his place on the ranch is permanent. He is not a migrant worker and has been able to collect a few possessions together. Crooks possessed several pairs of shoes, a pair of rubber boot, a big alarm clock and a single-barrelled shotgun. And he had books too, a tattered dictionary and a mauled copy of the California civil code for 1905. There were battered magazines and a few dirty books on a special shelf over his bunk. A pair of large gold rimmed spectacles hung from a nail on the wall above his bed. His possessions tell us quite a bit about him, both as an individual man and as a representative of black people at this time. His belongings tell us that he was an intellectual man and could read, we know this because of the many books he has, so it was made obvious he could read. He also owned a single-barrelled shotgun, which was for his own protection, which is understandable in his position. He also kept a California civil code for 1905 that would keep him updated of his rights as a black man in society. Everybody also calls Crooks, the nigger. Steinbeck gives some idea of how common racism was by the fact that ranch men dont intend to insult Crooks as a man when they call him nigger, but they are constantly reminding us that black people were degraded in the was everyday. Nigger was used casually as a commonplace name and is shows the hurt it directs and causes for black people. Candy says, They let the nigger come in that night. Little skinner name of Smitty took after the nigger. Done pretty good, too. The guys wouldnt let him use his feet, so the nigger got him. If he coulda used his feet, Smitty says he woulda killed the nigger. This quote suggests that they use Crooks for entertainment and he is used as a source of fun at his expense. This shows the way in which Crooks is treated and the reason he wont socialise with the other men. Candy also says to George, The boss gives him hell when hes mad, referring to Crooks. This explains the way the boss also treats Crooks. He takes his anger out on him when hes in a bad mood. Crooks cant stand up for himself because hes black and the boss realises that Crooks is too weak a character in the society they live in to do anything so this accounts for Crooks hopelessness against the white men. Crooks also suffers from the extrmes of loneliness on the ranch, A guy goes nuts if aint got nobody. Dont matter no difference who the guy is, longs he with you. I tell ya a gets too lonely an he gets sick. The only relationship he can find is with his books. Crooks experiences isolation from the other men because the society he lives in is racist. He is made to live on his own in the barn and cant join in many social activities. The words, dont matter no different who the guy is, longs he with you shows that Crooks would work for nothing, as long as he could communicate with others. Crooks can also identify that although Lennie relies on George, George also relies on him to be a friend and the fact that Lennie is retarded makes no difference because they have something all other workers are envious of Friendship. Crooks realises that because of his physical difference he is submitted to racial discrimination which blocks him from ever achieving a relationship between the men on the ranch and he accounts for his hopelessness at ever finding friendship. Crooks is a very lonely character, he is an outcast because not only is he a cripples but he is black. Most men are prejudiced against him. He has to stay in his room because of his appearance. As Lennie appears in his doorway, Crooks quickly puts his barriers up and says sharply, You got no right to come in my room. This heres my room. Nobody got any right in here but me..I aint wanted in the bunk-house, and you aint wanted in my room. Lennie asks, Why aint you wanted? Cause Im black. This shows how bitter he is and how he has been forced to be separated from the others just because of his appearance. Crooks loneliness is a result of rejection from everyone else on the ranch. He is forced to live alone in a barn, where he lives his life in isolation because of his colour. When Lennie visits him in the room, Crooks reactions reveal the fact that he is lonely. As a black man with a physical handicap, Crooks is forced to live on the border of ranch life. He is not even allowed to enter the white mens bunkhouse, or join them in a game of cards. His resentment typically comes out through his bitter, sad, and touching vulnerability, as he tells Lennie: A guy needs somebodyto be near him. Chapter four focussed on the development of Crooks. Race is the biggest motivation for Crooks anger towards men. He is a proud and obviously the most intelligent character in the novel and he used his intelligence to manipulate Lenniw. Spose George dont come back no more. Spose he took a powder and just aint coming back. Whatll you do then? Crooks is filled with contempt and attempts to make Lennie realise how he would not be able to function without George. He does this because he realises this is the only chance he could get to torment a white men, when he was tormented he become bitter and he enjoyed tormenting a man with a mind of a five year old. He tormented Lennie about his relationship with George because Steinbeck made Crooks purposely discuss it to show how jealous he is and how desperately he wants a relationship like Lennie and George have. When talking to Lennie, Crooks reminisces on his past, I remember when I was a little kid on my old mans chicken ranch. Had two brothers. They were always near me, always there. Used to sleep in the same room, right in the same bed all three. This shows the physical closeness he used to have with other people and with contrast to how now hes isolated and lonely with no one. Crooks tries to make Lennie realise his own isolation. When Candy enters and Lennie and him start talking about the dream, Crooks is sceptical of Lennie claiming to own land, telling him that such dreams will never materialise. Hes negative about the dream at first because he knows people dont look further than the colour of his skin. He starts to wonder why should he be excited about a white mans dream when his own will never happen, Youll talk about it a hell of a lot, but you wont get no land. Crooks changes his attitude towards Lennie when he realises that Lennie has decent intentions and that he is no real threat because of his mentally challenged nature. Crooks softens his rigid contempt and offers to help Lennie and Candy when he thinks they have a chance of achieving a farmhouse. This shows he uses his manner as a defence. if youguys would want a hand to work for nothing just his keep, why Id come an lend a hand. Crooks desperation to get out of his lonely spell prompts him to make such a drastic, but shy, suggestion. Crooks becomes so frantic for a relationship that he offers his services to George and Lennie for free, just to escape his loneliness. Making his dream of acceptance and company hopeful. His attitude soon shifts back to normal as Curleys wife exposes his frailties, characterising him as a crippled character. Curleys wife provides some interesting similarities to Crooks; both are shaped tongued and intelligent, and effected by their minority status at the ranch. She knows the power she wields over men, being Curleys wife and even threatens him with lynching. Listen, Nigger, you know what I can do to you if you open your trap. Suddenly reality catches up with Crooks, Crooks stared at her hopelessly. What was he thinking about living with white people, planning out his dream when they talk to him that way? When Curleys wife leaves he asks the men to leave afterwards because he is upset that he has been reminded of how hopeless he really is due to his physical race. He tries desperately to savage his pride and dignity, Member what I said about howin and doin odd jobs?Well just forget it Curleys wife destroyed and shattered the dreams he had with Lennie and Candy, he was suddenly dawned with the acceptance of his fate and realises that hell never be able to achieve his dreams due to the harsh reality that people cant look beyond his appearance, making him hopeless of ever gaining those dreams.

Application Of Ict In Classroom Learning Education Essay

Application Of Ict In Classroom Learning Education Essay This paper synthesizes the research on teachers and students use of ICT in classrooms in Fufore Local Government area, by means of a particular importance going on improving the excellence of subject matter teaching and learning in classroom. I focus on the inner factors of power on teachers make use of, or be short of use of technology and knowledge in the classroom. My conversation attends to perceptions and values on the subject of ICT and its encouraging special effects, technological literacy and assurance levels, educational knowledge associated to technology use, and the role of ICT to learn in classrooms in Fufore. These factors are discussed in illumination of important communications and additional peripheral issues. I conclude by illustration elsewhere add up to of educational implications for primary ICT application in learning in classrooms and specialized improvement to get schooling, learning, teaching and application Of ICT within this rural area of Fufore with the ai d of this technology will be well established on the increase to help the people with perfect class room learning and teachings. Introduction In this paper, I will be focusing in the research on a rural part of Adamawa State known as Fufore Local Government Area. Fufore is a small town (a local government) located in the southern part of Adamawa State. The town is mostly dominated by the Fulani tribe of Adamawa state. Majority of them are into cattle rearing and poultry farming while a few of them are into farming. Despite their various occupation and ways of life, going to school is another priority for the people. The main aim of this research is to introduce the Application of ICT in class room learning (Ayaga 2009). The application of IT in classrooms is very important to students in the Fufore Rural area. These benefits involve attitudes towards self and towards learning. Studies have discovered that students be aware of more flourishing in school and are motivated to gain knowledge of and have greater than before character self-belief while using ICT to achieve their goals. The Internet and advanced networking technologies are relative newcomers to the classrooms, this goes a distance limiting the way the students and teachers quickly communicate (Classroom assistant). The use of ICT in classroom learning is also beneficial to teachers as well; it goes a long way making them not do some of the old ways of teaching and learning. Use of computer and Information Technologies to develop their roles in the learning development; they try to see that everything is being put to record as the systems available ensure that. Some of these educational processes will increase skilled improvement studies by taking distance learning programs, accessing educational research, and improving classroom activities and resources such as lecture procedure and educational report and records. On the other hand, application of ICT in classroom learning will bring about drastic improvements in teaching and learning in classroom and the whole of Fufore community as a whole (Classroom assistant). Methodology Mixed research method is used in this research, both quantitative and qualitative. Hence using survey data and also observations interviews and also with the aid of internet was followed to arrive. The study area is Fufore Local Government area of Adamawa State, with projected population of 1356 in the year 2010. The population consists of rural dwellers and most of its people depend on farming, crop production, and animal herding but also have the accessibility to provide their children with Good education. Most essential data for the study were collected using structured interview guide for the people and respondents and also questionnaire. The research considered were both on education teaching and learning in the various schools in Fufore. The structured interview guide was structured into 5 sections. The first section is on educational characteristics of the people and the second is on the identification and description of schools. The third section attempted to determine the extent of people participation in learning in the community. The fourth section sought to determine the motivation of people that go to school. Population and Sample The population included the people of Fufore area, where the people were categorized in groups according to their age. Questionnaires were handed out to the people of the area so as to have a specific sample to use in the study. After the questionnaires were returned, out of 1356 people only 250 (18.4%) of them handed their papers complete. Table (1) Age Number 18-28 45 29-39 50 40-50 50 51-61 40 62-72 37 73-83 28 Total 250 This Chart shows the sample collected according to age. The chart above shows the sample of the people who were used for the research. This table is showing the percentage of those who know what ICT is. Table (2) Age Yes No 18-28 55.6% 44.4% 29-39 76% 24% 40-50 80% 20% 51-61 50% 50% 62-72 48.6% 51.4% 73-83 28.6% 71.4% The result in this table is showing majority of people actually know what ICT is. As you can more than half of the first four categories know what a computer is and how it looks like, which it is a good result. Table (3) Age Yes (%) No (%) 18-28 38 62 29-39 46 54 40-50 40 60 51-61 50 50 62-72 19.5 80.5 73-83 10 90 The above result shows the percentage extent of people participation in learning in the total sample used for the study. The benefits of using ICT in classroom learning in Fufore Improved learning effectiveness The use of ICT in learning can be characterized as increasing a persons mental skills and intelligence. The remarkable use of computers in solving and in improvement of individual learning processes has change the thinking of the students in every order. The students get easy access to fast learning and awareness. Also getting ways in solving problems will become more effective for the students and more reliable (Globalà ¢Ã¢â€š ¬Ã‚ ¦). Greater access to information In this case students will have easy access to research projects and information across the whole world not only Fufore to be able to reach out for their needs and search for knowledge. The use of internet will provide them with reliable and sophisticated information on whatever information or question they come across. This will also enhance their knowledge not to local learning but further more gain more experience in every day to day activity (Globalà ¢Ã¢â€š ¬Ã‚ ¦). Increased productivity For example more efficient administration, computer grading of homework and also assessment of the students records and documents will be more efficient and secured. In the research I have revealed that students feel more successful in school and are motivated to learn and have increased self confidence when using Information Technology to achieve their goals. The Internet and advanced networking technologies are relative newcomers to the classrooms; this goes a distance limiting the way the students and teachers quickly communicate. Greater access to education via distance learning (mavccà ¢Ã¢â€š ¬Ã‚ ¦). This enables new methods to deliver education, including continuing education, to open new markets and consolidate educational institutions. Information Technology in rural settings will improve learning effectively to the people of the society; it will bring greater access to education via distance learning. For example, enables new methods to deliver education, making research, and gain more useful skill includes the make use of ICT technology products and highly developed networking technologies (Basic Skillsà ¢Ã¢â€š ¬Ã‚ ¦). Conclusion It is inevitable, that using ICT in classroom learning will become much more persuasive and convincing to education in the rural area of Fufore. For better or worse, it will also affect how students learn; it might all depend on their home upbringing and the kind of friends they might associate themselves with. Its impacts must be well thought-out in provisions of usual development of a program of study to provide students with the lessons and techniques that they will need in their future ambitions. Also with the aids of these technologies to the societies, they can now with ease of access satisfy their wants which is part of the human nation. The world is changing at fast rate and the whole thing is technical, technology is being used to run our daily activities, hence, ICT remains a tool that must be used properly and the role of ICT should be well established in classrooms for learning in Fufore rural area. I can confidently say that the presence of ICT is of the better and has d one less harm than good to the entire human race of people of Fufore (Classroom assistant).

A Reflective Account On The Decision Making Process

A Reflective Account On The Decision Making Process For this assignment, I have used Gibbs reflective cycle to reflect on the impact of psychosocial and cultural issues on decision making in dietetic practice. In this reflective piece, I have focused on how these factors contribute to malnutrition in the elderly. My patient was a 79 year old Caucasian lady, referred for nutrition support. She had experienced an unintentional weight loss of 10 kilograms (kg) over two years, since losing her husband. Her weight loss had become a serious concern for her, which led to her referral by her general practitioner (GP). During the consultation, she explained that she had lost 3kg in one month, which is when she started worrying as she noticed her clothes were loose. I examined her food diary and asked further questions to get an overall picture of how she was managing and if other factors were affecting her. She seemed to have an adequate diet, although at her last visit to her GP eight months prior, she was informed that she had impaired fasting glucose (IFG). She therefore decreased her intake of sugary foods for fear of becoming diabetic. When she mentioned she had lost her husband of 55 years, I immediately thought this was the reason for her weight loss. She admitted having battled with loneliness and depression for a while and that support from her son and family was helping her through this difficult time. However, although they visited at weekends, she had no other social support. She spent her time at home except for when she was out doing her weekly shopping. Several psychosocial factors emerged from this part of the consultation including bereavement and the state of depression, which she endured following this traumatic event . A significant attribute of bereavement and depression is appetite loss. She no longer had anyone to appreciate her cooking efforts and the deprivation of companionship at mealtimes became a reminder of her loss. A time of communication, joy and bonding had become a painful experience, leading to lack of interest in any activity related to food or eating, making it more of a chore . Eating is a social variable and part of our self and social identity, which also makes it a cultural variable. It is a structured part of ones everyday life and a valued social activity for most married people. Food habits developed throughout life are an important component of culture and strongly influence food decisions. The stress of bereavement can alter the social, psychological and cultural significance of food during this time . Other psychosocial determinants include access to food, and ability to cook and share meals with others . The patient was shopping for herself and consuming ready meals as she still struggled cooking just for one. It is common for elderly people to consume ready meals as it is convenient since they can buy and freeze them, and they are single portions . She only cooked when her son came to visit. I suggested joining a social club in the area, which could help improve her morale . Meal ambiance has been shown to improve levels of ingestion and is an important stimulus modulated to help increase appetite in places such as nursing homes . Unfortunately, she suffered from urinary incontinence (UI) and found it embarrassing to urinate so frequently when around people, so she declined. I decided it was best to encourage her in relation to her diet so that she felt she was already doing something to help herself and that her coming to see the dietitian would add to her efforts in trying to gain weight . Relocation and change of environment can also yield negative outcomes in terms of psychosocial disturbances such as, anxiety, depression and loneliness, associated with transferring from one place to another . She had recently moved to a smaller house, which was a stressful time for her. She had settled in but had had a hard time adjusting. This is an area I should have explored further. For example, had she made friends in the area; had she changed her eating habits due to limited access to foods she was used to having and so forth. These issues would have impacted on her intake and weight if they were causing her anxiety or depression . Financial constraint is another psychosocial factor to consider when giving dietary advice, as unaffordability affects intake . Cognitive decline is also associated with reduced intake in the elderly as they may not have the desire to eat or may forget to do so . According to her food diary and where she mentioned she was shopping from, she was not restricting herself. She was consuming three meals a day with snacks. However, as research suggests, misreporting of food diaries is common where patients try to present themselves more favourably . Alternatively, keeping the food diary may have acted as a reminder for her to eat. However, this issue was not explored on this occasion. Another psychosocial issue I considered was the food anxiety which had been created following the IFG test. Her GP had told her she was in the pre-diabetic stage and so she had eliminated most fruit and all high sugar foods from her diet as she was worried about becoming diabetic. Food habits are a set of culturally standardised set of behaviours which have been reared in individuals from childhood. Therefore, every person has a culture which dictates their eating behaviour . The burden of disease caused her to change her eating habits . She was anxious about eating foods with sugar, which formerly was a safe component of her diet. I explained that she did not have to exclude sugar from her diet completely. This created confusion as my advice was conflicting with that of her GPs. I clarified that she could still have small amounts of sugar in her but that she was wise to reduce on pure forms of sugar e.g. sweets. She was relieved to discover this and seemed happier that she could relax her diet. When negotiating her goals, I explored the cultural aspect of her diet as her compliance would be affected if I did not consider her current dietary habits. I looked at her meal pattern and food items. When discussing the food fortification process, I was able to relate this directly to specific foods in her diet. Using the appropriate wording is also important as for some, dinner may be evening meal, and tea may be a tea break mid-afternoon . By the end of the consultation, the patient said she felt better following our conversation as she had a clear idea of what she had to do. I wrote down her plan and she said she would buy herself some nice treats on her way home. I hoped that giving her tips on food fortification would give her more of an incentive to eat . Having explored this case in depth, I feel I could have been more thorough about her social life. I could have found out if she had close friends whom she could catch up with over cake and tea. Also, I could have suggested she see her GP about the UI as research shows that behavioural treatment, drugs, exercise or a combination of these can help better control UI. In turn, solving or reducing this problem could restore her confidence in leaving the house more often and lead to her increasing her social network . I could also have asked about her hobbies as this may have helped generate ideas to help improve her morale aswell . If I were to deal with such a situation again, in addition to what I did in this consultation, I would explore more of her cognitive function to see if this was having an impact on her intake. Decline in sensory function can also cause reduced intake as foods no longer taste or smell the same. Forgetting to eat is also common and may require distinct measures such as using an alarm clock as a reminder. I assumed that she was eating well from what she showed me in her food diary but I could have been more flexible in my questioning which may have helped to determine whether she was forgetting to have her meals .

Digital Art Technology Essay -- Technological Technology Art Artist Es

Digital Art Technology Technology is constantly growing and changing our ways of living. It makes life easier at times, and more interesting too. When one would think of art in the past, usually computers and technology did not come to mind. Now because of modern technology, the digital age is uncovering vast ways to create amazing works of art through computer tools and software. Art is now digitally created and can appear unbelievable to the modern eye. Digital art technology is in some ways, a form of art that can be constructed on a computer based template and still portray an artistÕs rendition but in a mechanical manner. Ã’As early as 1912, the futurists planned moving sculptures driven by machine, in which the machine was incorporated into the body of the artwork itself. Both movements advocated the artist as a user of technology and recognized the machine as art, ideas that would slowly make their way into the artistic mainstream in time for the arrival of electronic digital technology.Ó (55, Wolf) This was the beginning of years and years of transitioning into art technology. It was a slow transition because equipment malfunctioned during art exhibitions at times and the technology needed to be more sufficiently developed still. Inventions starting over 40 years ago began Digital Art technology. In 1963, a program for interactive computer graphics, called Sketchpad, was created by Ivan E. Sutherland. It facilitated the collaboration of drawing and computing. Ã’By the mid-1970s and throughout the 1980s, computer graphics improved tremendously, and a new kind of imaging was possible: visualizations of complex mathematical functions, three-dimensional graphics, and fractal imagery no artis... ...eating classical art has been and will continue to be a portal for artists to create masterpieces. Works Cited 1. Software: Jasc Paint Shop Pro 8  ©copyright 1996-2003, Amazon.com Inc. www.amazon.com 2. Software: Adobe Photoshop Element 2.0  © copyright 1996-2003, Amazon.com Inc. www.amazon.com 3. Software: Corel Painter 8  © copyright 1996-2003, Amazon.com Inc. www.amazon.com 4. Lieser, Wolfgang, Digital Art Museum  © copyright 1993-2003 Digital Art Musuem www.DAM.org 5. Wolf, Mark J.P., Abstracting Reality  © copyright 2000 University Press of America ,  ¨ Inc. Lanham, Maryland 6. Pickover, Clifford A., Visions of the Future  © copyright1994 St MartinÕs Press, Inc. New York, NY 7. Wilkens, Glen Painting with Pixels  © copyright 1999 Sterling Publishing Co., Inc New York, NY

Silent Epidemic :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I wish I’d die right then† this was â€Å"Laetitia† reaction when she found out she was infected with HIV. (Breaking 36) Imagine living in a home in Africa, with 10 other people including yourself, then finding out that two of them live with one of the worst epidemics ever AIDS! What can the residents of Africa do to stop it? Is there a possibility that it could be stopped? Scientist have a number of theories about this epidemic, but recent news show that AIDS is not as silent as predicted. Where does the virus come from? Who is involved in this epidemic? Who are the most affected? Answer is the residents of the continent of Africa.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"AIDS epidemic may be just one of the latest of sexual Mammalian cross-species viral transfer, triggers by the techniques of virology developed in the 20th century, which subsequently spread out of control in the new host species. Which there was a missing link too.† (Breaking N.P.) According to most scientist it has been said that AIDS first appeared in Mid-Africa in 1959, in Leopoloville, The Bulling Congo, and Kinshasa, Africa. It does suppose to have come from a â€Å"single common ancestor†. What is meant is that it might have come from a vaccine that the United States secret military service was trying to create for polio. (Curtis 54)   Ã‚  Ã‚  Ã‚  Ã‚  The U.S. hired a naturalized American polio researcher from Switzerland named Hilary Koprowsky. Dr. Koprowsky traveled to the epicenter of the epidemic ¾Belgian Congo, Rwanda and Burundi. Dr. Koprowsky believed that by contracting liquid from chimps, or monkeys it would avoid the contamination of polio. Reason for that is because he would do test among the apes, and they would be immune to it. He then first tried the vaccine on children who where suppose to be â€Å"mentally deficient†. Then several African citizens would volunteer to be vaccinated for money. Four years later Dr. Koprowsky warned congress that it could be dangerous, and that the experiments should be stopped. Between 1957-60, a missing link was found in chimps from Gallo. Monkeys, and it’s kingdom have a virus similar, therefore if it is transfer to human, it turns into Human Immune Deficiency Virus (HIV), after a period of 7-10 years or less it turns on to AIDS. This led to find out that AIDS virus would eventually turn up on humans.   Ã‚  Ã‚  Ã‚  Ã‚  There are several tribes all over Africa. Silent Epidemic :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I wish I’d die right then† this was â€Å"Laetitia† reaction when she found out she was infected with HIV. (Breaking 36) Imagine living in a home in Africa, with 10 other people including yourself, then finding out that two of them live with one of the worst epidemics ever AIDS! What can the residents of Africa do to stop it? Is there a possibility that it could be stopped? Scientist have a number of theories about this epidemic, but recent news show that AIDS is not as silent as predicted. Where does the virus come from? Who is involved in this epidemic? Who are the most affected? Answer is the residents of the continent of Africa.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"AIDS epidemic may be just one of the latest of sexual Mammalian cross-species viral transfer, triggers by the techniques of virology developed in the 20th century, which subsequently spread out of control in the new host species. Which there was a missing link too.† (Breaking N.P.) According to most scientist it has been said that AIDS first appeared in Mid-Africa in 1959, in Leopoloville, The Bulling Congo, and Kinshasa, Africa. It does suppose to have come from a â€Å"single common ancestor†. What is meant is that it might have come from a vaccine that the United States secret military service was trying to create for polio. (Curtis 54)   Ã‚  Ã‚  Ã‚  Ã‚  The U.S. hired a naturalized American polio researcher from Switzerland named Hilary Koprowsky. Dr. Koprowsky traveled to the epicenter of the epidemic ¾Belgian Congo, Rwanda and Burundi. Dr. Koprowsky believed that by contracting liquid from chimps, or monkeys it would avoid the contamination of polio. Reason for that is because he would do test among the apes, and they would be immune to it. He then first tried the vaccine on children who where suppose to be â€Å"mentally deficient†. Then several African citizens would volunteer to be vaccinated for money. Four years later Dr. Koprowsky warned congress that it could be dangerous, and that the experiments should be stopped. Between 1957-60, a missing link was found in chimps from Gallo. Monkeys, and it’s kingdom have a virus similar, therefore if it is transfer to human, it turns into Human Immune Deficiency Virus (HIV), after a period of 7-10 years or less it turns on to AIDS. This led to find out that AIDS virus would eventually turn up on humans.   Ã‚  Ã‚  Ã‚  Ã‚  There are several tribes all over Africa.

Instruments of Change :: Third World Socialism Essays

Instruments of Change In the Third World today, many countries are changing to become more modernized. They are leaving behind much of their traditional features and trying to become more like the west. In order for this change to take place, there has to be some type of driving force. These elements of change are: the military, charismatic leadership and ideology. One of the most prevalent methods for bringing about change is the military. In many third world countries, the military's primary mission is to quell domestic unrest, unlike the west with it's offensive minded forces. This concentration on domestic policing makes the military an effective means for gaining control of power. When the military itself takes over control of a country's government, it is called a coup d'etat. The military takes over all the government agencies and broadcasting facilities and then enforces marshal law. The people of the nation are powerless to stop the military. Sometimes, as in the case of Iran, the military turns against its leaders and fights for the people. When the military takes over, it is often led by a few rouge officers who feel that they have the country's best interest at heart. In Egypt, a few officers from the working class banded together to form "The Free Officers." These men decided to take control of power in Egypt in order to get their country out of British control. After coming to power in Egypt, the "The Free Officers" took over the high positions in government. However one man became more powerful then the others due to the power of his charisma. Nasser delivered a speech in Alexandria in 1953 in which an attempt was made on his life. Shots were fired but Nasser did not flinch and instead said, "I live for Egypt, I die for Egypt." It was at this point that Nasser became a charismatic leader. He now was free to take more control of the government with little or no opposition due to his popularity. A charismatic leader like Nasser can effect more then just one nation. Nasser became a leader for the entire third world and was responsible for many changes in his country. His affect on people was so great that upon his death over 40 million people attended his funeral and others committed suicide. In addition to the military and charismatic leadership bringing about change, a new type of ideology can also bring about change.

My Best Public Speaking Experience Essay

My Best Public Speaking Experience was at the fourth course of university at meterology class . Everyone from our group need to prepare the presentation and abstract paper, which would be dealt with in this course. I choose the topic :  « Aerozol and physical mechanisms of its formation ». I presented it to the public very efficiency. Even though , my opponent was a student at six course of the university, I have managed to defend the topic in the best way. While analyzing the success of my public speaking experience I selected to myself several reasons of it . Firstly , I was really interested in aerosols and that motivated me to understand deeply the subject of my report. Secondary, my teacher suggest me some resources of literature and were to look for it. I was looking for literature very meticulously and I have managed to found out a lot of interesting and fresh material . The third reason was that I was well prepared for the presentation. The day before I looked through my speech carefully , identify and understand the main points. The forth reason – I was prepared in advance . I started my preparation three weeks before the presentation. Although, I usually begin my preparation approximately two weeks before the presentation. The fifth reason was my classmates and opponent. My classmates were listening to me very attentively and my opponent talked to me with ease. Moreover , he asked me some questions I was really interested in and that’s betrayed me the confidence. So, based on my own experience I can identify five basic points that have helped me to prepare successfully for my oral presentation and they are : motivation, teacher , identifying and understanding the main points of the speech , preparation in advance and audience. I hold this five points may help other students to prepare well its oral presentation or reports . I think the experience of public speaking and preparation of presentations wi ll be very useful to me in the future.

Columbus City Schools Policies Essay

The reason I don’t like the rule about fire arm look-alikes is because, if you have a toy gun that your younger sibling has asked you to hold for them in your bag and you forget about it is an instant 5-10 day suspension. I understand why you would suspend someone for that reason; it is because you have to insure the person’s safety and the rest of the schools. But if someone leaves the toy or look-alike in your bag and you forget about its unfair we have to get suspended for that amount of time I get a day or two but 5-10 it’s not fair that is the only reason I have to have a problem with that policy. Insubordination is another one. When a teacher asks you to do something unfair for instance give up your phone when it has fallen out your pocket and they say you have been texting while doing an assignment or cheating is also unfair. Not everyone cheats on their work if our phone happens to slip out why get punished it was an accident not intentional. But I get why you do it, it’s only to insure we aren’t cheating or texting during class. The last one is possession, sale or distribution of drugs other than tobacco or alcohol. If someone has a massive headache and can’t concentrate in class and the student asks you for an Aspirin or Tylenol and you give it to them why put it as possession, sale or distribution of drugs other than tobacco or alcohol. That in my mind is unfair you’re just helping someone out with a legitimate problem that they are having. We are keeping them out of the nurse’s office and having them in class longer so what is the problem with that? The reasons for this and I know why are because of Marijuana, Cocaine and crack or other narcotics you should put narcotics as its own punishment instead of Aspirin or another type pain reliever. If you would only make the slightest change I would greatly appreciate it. also the drug problems we have and leaving the school without permission. Those are the only few changes I would make about the CCS policy.

Johnson Wax

Case: Johnson Wax: Enhanced Case analysis: Define the problem John Sherman, the product development manager of Johnson & Company, had to take a decision about the future of Enhanced, a new instant hair conditioner. The issues faced by Johnson Wax are whether to launch ‘Enhance' right now, launch it after some modifications or abandon the product. They wanted a new product with the same success that Agree, the company first care product but they also wanted to reduce the costs of the product development process. Formulate the alternatives 1. Launch Enhance as it is right now 2. Make some modifications to the product or its positioning . Abandon the product Analyze the alternatives Current situation Johnson Wax is successful in a specific segment of the hair conditioning market with his product Agree. So they decided to offer another personal-care product line being Enhanced. This is an instant hair conditioner targeted toward woman 25-45 years old with dry hair and was formulate d to appeal to that audience. Market potential The market of the conditioner in which Johnson Wax want to introduce Enhance counts 6 important companies in 1978: Johnson’s Agree (15,2%), Wella Balsam (4,7%), Clairol Condition (9,95), Flex (13,4 %), Tame (5,4%), and Sasson. The firm has previously done Blind-Use test, which actually showed that the consumers don’t distinguish great differences between different brands of conditioner. Tests have shown that one of the most important dimensions for the customers is the conditioning factor. But during the phase of callback the respondents mentioned most frequently manageability and conditioning came third. This means that the company should reposition itself. The market is open for new products that focus on manageability. An incentive to launch the product is that Agree would lose less than half a share point to Enhance. Product design Enhance was available in two sizes for both regular and extra conditioning formulations. It had one facing for each size and formulation. Enhance was offered in 8 and 16 ounce sizes in either clear or opaque plastic bottles with nozzle tops. Research have shown that sampling is not successful and a waste of resources. Another way must be used to promote the product. One way is advertising on TV or in magazines with the use of a celebrity. The downside of this is, that it could be quiet expensive. Distribution channels The distribution channels that Johnson might and should use are wholesalers and retailers through a system of manufacturers’ representatives and factory salesmen. Johnson has created a well established network throughout the years and if they use it to distribute the Enhance product it will reduce transportation cost due to economies of scale. Another benefits will be the reduction of costs through the already established knowledge of the manufacturers’ representatives and factory alesmen. Pricing As suggested in the ‘Trail Estimation’, Enhance was offered in 8 and 16 ounces sizes at $1,31 and $1,94 respectively. With these figures the trial rate of Enhance was estimated at 23%. If we look at the comparison to all ASSESSOR-tested health and beauty aids products, we can see that Enhance can be placed in the group between 20-30 %, which indicates a group percentage of 27,1%. Afte rwards the repeat rate was estimated through telephone call back interviews and they came to the conclusion that the repeat rate among buyers in the laboratory was 60%. If we compare that to the all ASSESSOR-tested health and beauty aids products, we can conclude that Enhance has a high repeat purchase rate. The overall conclusion is that we can set the prices at the level suggested in the ‘Trial Estimation’ because survey have shown that those prices will be accepted by the customers. The steps to the optimal solution 1) Recommend a solution -Abandoning the product is not an option because of the investment already made,e. g. product development and Assesor-test. If we would abandon the product, these costs will be sunk costs. Launching the product as it is now is also not a good option. The MDS, as a result of the ASSESSOR test, was not encouraging about Enhances’ prospects. It is clear that some modifications has to be made. -The optimal solution is to launch Enhance, given the prospective that they will modify the product and subsequently reposition it. Surveys have shown that sampling is not successful so another way of prom otion must be proposed. 2) Plan of action 1. Keep the price at the trial estimations rates, those were very similar to those of the competition( $ 1. 31 and $ 1. 94 for the 8 and 16 ounce sizes. . Sell the product through the existing distribution channels of the Agree line( distributed nationally and overseas to wholesalers and retailers through a system of manufactures’ representatives and factory salesmen. 3. An important step to ensure success of the product is that we make some modifications to the product. The ASSESSOR results in the product acceptance indicates that those who made a repeat purchase will most likely mention manageability as the thing they liked most about Enhance. The company does not really focus on manageability as much as they do on conditioning and cleaning. The relative importance of ‘manageability’ is merely 23% in comparison to 33% for ‘conditioning’. Given the results of the likes and the dislikes of the customer, we can conclude that the company needs to focus more on the ‘manageability’ of Enhance. Manageability needs to be the primary characteristic, followed by conditioning. 4. Given the switch of primary characteristic, the advertising need to be adjusted and thus mainly focussing on the manageability of the product. Advertising needs to focus on the fact that Enhance leaves hair shiny, lustrous, soft and silky, body and fullness. In a nutshell, it makes hair more manageable. This can be realized through advertising in magazines and TV. 3) Contingency plan The prediction trial/repeat model estimated the base shore at 3,9% while the preference model estimates the base share at 3,8%. The Johnson Wax management had set a target market share of 10%. This is about three times as high as the estimations. If we modify the Enhance product we can assume that the market share will increase in the test, hence the adaptations in favor of the likes of the consumer. We will set a base share of 7,5%, which need to be pursuit within two years. If we do not accomplish this objective, we need to abandon the product.

Research review example Essay

Please note that ethical standards of peer reviewing constrain me [JP] to give you the original manuscript. I also had to anonymize identifying information in the review. This review is meant as an example of the style used in writing a review; you do not have to understand all the details. Please note that this review is longer than the one you are requested to write. This is a highly interesting study on a timely subject, the impact of pornography use in adolescence on relationship intimacy in early adulthood. Based on Zillman’s programmatic piece about the â€Å"influence of unrestrained pornography† on adolescents and more recent research on teenagers’ use of internet pornography, the study develops a model on how adolescent pornography use may affect relationship intimacy in young adulthood. The study concludes that there is, â€Å"at best, minimal support for Zillmann’s claim that prolonged exposure to pornography is associated with sexual callousness† (p. 13). The strengths of the study include, in my view, the focus on an under-researched dependent variable; its attempt to build and test a model; and the (attempted) investigation of gender differences. The weaknesses include, in my view, the theoretical underdevelopment of the model and several severe methodological problems. Theoretical development of the model By the standards of Journal [ANONYMIZED], the theory section (pp. 2-4) is very short. While in journals of other disciplines (e.g., Journal of Adolescent Health) such a short introduction is requested, pieces in [ANONYMIZED] are expected to be more specific about the theoretical underpinnings of the study. Although brevity is always preferable, a study that develops and tests a new model does require a somewhat more thorough conceptual definition of the various influences in the model and, most importantly, a rationale for these influences. Conceptual definitions and rationale for the components in the model: The model has four components, exposure to pornography, pornographic realism, acceptance of recreational sex, and relationship intimacy. However, on p. 2, many more concepts are outlined (based on Zillmann’s paper): habituation, cultivation effects in terms of perceived sexual behaviors, distrust in intimate partners, abandonment of exclusivity as a norm of romantic relationships, and greater endorsement of promiscuity. None of these concepts is tested. Moreover, on p. 3, several other concepts are mentioned, including cynical attitudes about love, sexual pleasure without affection, sexual callousness, and decreasing emotional attachment. While the latter concepts are related to what is tested, they are not the same. Scanning through the studies that Zillmann and Bryant published in the 1980s, it becomes clear that they have probably something else in mind when they talk about *sexual* callousness than â€Å"an impaired ability to form intimate relationships† (p. 4). Finally, it remains unclear why pornographic realism is an important addition to the model suggested by Zillmann. This is certainly not to say that the paper’s model is unrelated to Zillmann’s ideas, but the paper should aim for more conceptual clarity. Key concepts need to be defined. Moreover, it needs to be outlined how the key concepts of the model relate to Zillmann’s ideas as well as when and why they differ. Rationale for the influences hypothesized in the model: The model hypothesizes that recreational attitudes toward sex mediate the effect of pornography on intimacy. Pornographic realism is included as a covariate of pornography use (although it is claimed that it is investigated as a mediator, p. 4). However, the rationale for hypothesizing these processes remains vague. First, how precisely are recreational attitudes related to sexual socialization and the sexual script concept (p. 3)? How, and why, are these attitudes affected by pornography? These questions should not be answered on the basis of empirical regularities (as done on pp. 3-4), but on the basis of more elaborate theorizing. Second, why is pornographic realism a covariate (at least in the model tested)? From the quote on p. 4, it rather seems a mediator. This needs some clarification and elaboration, too. Gender differences The analysis of gender differences occupies considerable space in the analysis and discussion. However, a rationale is largely lacking why such differences need to be investigated. There is sufficient evidence that females use pornography less often than males do (i.e., gender as a direct predictor), but it is crucial to outline why the processes hypothesized may differ by gender (i.e., gender as a moderator). Methodological problems I would like to stress that any research on the issue of the study is admirable, given the enormous ethical, practical, methodological, statistical issues involved. In my evaluation, I take this into account. That said, I do have to raise some potentially unpleasant questions about the design of the study; operationalization of the key measure; procedure/ sample; and analysis. Design and operationalization of key measure The paper aims at testing a causal model, but relies on cross-sectional data. The paper outlines on p. 4 that the study includes a time component by asking respondents to indicate their pornography use at ages 14 and 17. Several problems arise. First, cross-sectional data do not permit causal conclusions related to media effects. At the very least, this needs to be acknowledged explicitly and prominently. Also, language suggesting causal relations should be avoided. Second, asking respondents retrospectively about their pornography use at the ages of 14 and 17 raises some questions. Why at ages 14 and 17? Adolescence usually spans the period between age 12 and 17. Why was exposure not measured, for instance, for age 12 (early adolescence), age 15 (middle), and age 17 (late)? Third, self-reported retrospective measures of sensitive behavior are prone to multiple biases, most notably memory bias and social desirability bias. These biases already plague measures that relate, for instance, to the â€Å"past week.† But how can such measures meaningfully be applied to behavior that happened, for the oldest respondents, 11 years ago? Fourth, what exactly were the response categories? â€Å"Never† suggests a vague-quantifier scale (e.g., never, rarely,  sometimes, often, very often), which carries a lot of problems, most notably the problem that vague quantifiers leave it up to the respondent to decide what the categories mean. However, the positive anchor of the scale is â€Å"every day.† Was the scale thus a scale asking about specific frequencies (e.g., once a week, less than once a week). Again, how can such frequencies be assessed validly after so much time? Any information on the validity and reliability of the measure along with a rationale for the operationalization is highly welcome. Fifth, how does this measurement strategy assess â€Å"prolonged† exposure, the key concept in Zillmann’s paper? Assessing retrospectively the use of pornography does not tell us much about the trajectory of porn use. Finally, a retrospective measure is not the same as a measure taken at a certain point in the past, in contrast to what is claimed on p. 4. I perfectly understand that longitudinal research is cumbersome, particularly in that area. That said, it seems difficult to see how the retrospective measurement of pornography use tackles the causal problems inherent in cross-sectional research. In sum, there are several serious issues with the operationalization of one of the key variables, which urgently need to be addressed. Procedure/ Sample The paper is unfortunately very brief about the procedure and sample of the survey. Given the self-selection problems in sex research, I was surprised to read that few precautions were taken to minimize this bias. Why was snowballing not avoided, but even encouraged (p. 5)? Why did the study not include some simple quotas, most notably for gender (see below)? Was there a control of whether a particular respondent filled in the survey multiple times? In addition, I assume that informed consent was explicitly asked for, but this should be mentioned briefly. Finally, is there an indication of how many respondents were contacted and what the response rate was? There are also several important questions about the sample. First, why was the study limited to sexually active students? Sexual experience may create a limiting boundary condition for what the paper is interested in. Second, why was the age frame limited to 18- to 25-year olds? Is this related to the theory of emerging adulthood? Third, why was the study limited to university students? We complain about such convenience samples in experimental research. There  may be even more concerns about such samples in survey research. While the concerns raised in the previous paragraphs address very severe shortcomings, they may even be multiplied by the fact that twice as many women as men filled in the questionnaire. This is a crucial problem because the basic conclusion of the paper is that the model only works for women, but not for men. To be sure, the paper mentions these shortcomings in the discussion section, but that does unfortunately not reduce its importance. Table 2 shows small to moderate zero-order correlations for men and women. However, with twice as many women as men in the sample, an r = -.11 is significant for women, while an r = .13 is not significant for men. Both for men and women, the correlations are in the same direction. I guess that, with an equal number of men and women (e.g., 350 each), the model would largely hold for both. This would also be a more reasonable sample size in terms of statistical power consideration. In conclusion, there is reason to believe that one of the main conclusions of the paper is a result of a severe shortcoming in the sample procedure of the study. Analysis The general problems with the gender analysis notwithstanding, I was wondering why the paper does not apply a multiple-group analysis. This is a more rigorous way of testing whether the various paths differ between women and men than the strategy currently employed. I was wondering whether the SEM analysis used item-parceling strategies. Otherwise, there need to be more manifest indicators in the models. Finally, the statistical testing of indirect effects (i.e., whether they differ significantly from zero) has become a standard procedure and should be included. Discussion In the light of the problems raised above, some of the conclusions raised in the discussion section may need some reconsideration. (This is my opinion, and the authors may or may not follow them). First, I am hesitant to agree with the paper that the findings have â€Å"little if any practical significance† (p. 10). The discussions about effect sizes in media effects research in particular and the social sciences in general have been outlined elsewhere and do not have to be repeated here. Against that backdrop, an explained variance of 8% (with two predictor variables related to pornography) in  recreational attitudes and of 16% in relationship intimacy does not seem trivial to me. It may indeed be that other variables (family, peers etc.) have a greater influence, but this needs some more backing in order to contextualize the effects found. I agree with the paper that the moral panic that surrounds pornography finds no support in any research published so far. However, this does not mean that the effects found in this paper and elsewhere are trivial, at least when considered in the context of media effects research and against the backdrop of the methodological and statistical problems that this kind of research faces. Second, it seems to me that the paper contradicts itself when, on the one hand, it rejects main effects as too simplistic (p. 3) and, on the other hand, describes the found indirect effects as practically insignificant. No serious media effects researcher would disagree that media effects are typically not direct and that a focus on the â€Å"how† and â€Å"why† of such effects is important. If we can explain how precisely media affect people, then this may have enormous practical significance, especially if we can outline which people may be affected and which may not (in line with Malamuth ’s ideas). Third, I agree that love maps and sexual scripts may explain sexual attitudes and behavior, probably even better than media use (p. 11). But it remains unclear to me where, precisely, this is tested in the model. Some clarification may be helpful. Fourth, it may also be helpful to specify how the distinction between imagined and real sex lives relates to the model tested, apart from outlining that perceptions of pornographic realism may never fully translate into people’s actual sex lives. In sum, this is important and interesting research. However, the theoretical, conceptual, and methodological weaknesses currently outweigh the strengths of the paper so that its contribution to our knowledge about how the use of pornography affects relationship intimacy in adulthood is limited.

The Impact of Mobile Marketing on Mobile Users Research Paper

The Impact of Mobile Marketing on Mobile Users - Research Paper Example Mobile marketing has helped the mobile users enhance their relationship with the organization brand. The interaction between the consumers and the organization has been enhanced. Mobile phones have created a good platform for delivering information to the organizations. The introduction of mobile advertisement has made it easy for consumers to purchase their products using mobile devices, and this has made to the increase in the purchase response (Leppà ¤niemi & Karjaluoto, 2005). Compared to the traditional methods of marketing, mobile marketing has tremendously changed the perception of marketing today. The mobile users’ perception towards marketing has changed, and they feel it personal as though they are part of the marketing strategy (Church & Smyth, 2009). The consumers who are the users of mobiles feel as though they own the organization. The change in perception towards organization and businesses has been reported as a result of mobile marketing. Several companies are now recording a significant increase in the number of customers purchasing their products (Smutkupt, Krairit, & Esichaikul, 2010). Mobile marketing has been a success in the recent year. This has been contributed by the fact that the user of the mobile is instantly getting convinced upon receiving the message on a certain product or services being offered. This has contributed greatly to the organization to create relevance in marketing communication messages in meeting the expectations of the customers (Varnali & Toker, 2010). This mode of advertisement has been able to meet the satisfaction of most customers. This is because most customers are always getting frequent updates on the organization progress and the introduction of new products at the disposal. This has been able to save customers a lot of time and resources as opposed to the old methods including the use of internet. This up to date

Water Pollution Essay Example | Topics and Well Written Essays - 1000 words

Water Pollution - Essay Example Furthermore, the waste materials lead to a decrease in the level of oxygen, that the wildlife inside the water have access to, and this weakens their body systems, as well as proves a significant problem for the coming generations of all these plants and animals. People living in and around the area also usually consume these fish and other types of sea food from the water bodies and fall sick due to eating contaminated food too. In the 1970s, the River Tees in England faced heavy pollution for over a decade which caused a great amount of problems including the absence of Common Seals and Grey Seals from the river. However, in recent times, the estuary has undergone major improvements and the seals can now be seen once again on the Seal Sands. The absence of flora and fauna speak volumes about the drastic levels of pollution that Tees was forced to face. (D.W. Pattenden) The water underwent a large number of changes including a difference in taste, colour and volume and this has caus ed a vast amount of problems for most of the people in the area too. The river Tees is situated in the Northern part of England, rising on the Eastern slope of Cross Fell in the Northern Pennies. It flows in the eastward direction and joins the North Sea near Middlesbrough between Redcar and Hartlepool. The river flows 120km from its source and many people say that the water that forms a part of the river is often very discoloured due to heavy pollutants present within it. A Hazen scale is now used in order to understand the colour of the water. The main cause for pollution of the river was heavy industrialization and thus contaminants in the form of industrial wastes and dumping, and over 500 tonnes of these toxic contaminants were being dumped into the river each day. This caused the river to become the most polluted water body in Britain. The main effects of all these wastes were that the water temperature of the river grew to a great extent, causing a decrease in the dissolved o xygen it contained. And thus, it was no surprise that no plants or animals were able to survive properly in the water of Tees. Due to the decreased levels of wildlife survival, the problem was sought to be tackled by the concerned government departments and the main solution that they brought to the scene was declining permits and tightening the discharge permits to industries and companies situated in and around the river. In the year 1972, these changes began to be adopted and the dirt in the area soon began to decrease. (Natural Britain, The River Tees, County Durham) A great part of the land from the river Tees had also been reclaimed in order to use for building businesses, bring about leisure development, as well as maintenance for public recreation. Various actions were taken in order to clean the environment around the river, cleanse the waste and garbage material as well as take initiative to treat the domestic sewage and industrial discharges coming from the factories and industries. The main idea was for industries to understand that they cannot be harming the environment or giving rise to new technology at the cost of wildlife and nature; the heavy pollution of the river has also caused problems for people eating the contaminated fish from the very water body and thus is a threat to not only the wildlife but also to the people who live in and around the area. (Biodiversity – Rivers) After having tested the water, it was found out that the water contained toxic levels of lead and lethal levels of bacteria and protozoa which were stemming the